Monday, December 11, 2006

How to make money on the net ?


Be a blogger is a way to make money on the internet . YES, it's true !

First of all, you can make money with advertisings.

But not only ! A blogger can live with his blog thanks to his blog itself !
There are a lot of bloggers who become very important people (or bloggers !), like Miss Blabla and Loïc Lemeur (some french examples).
Big companies want them to test their products and to make comments about them. And they do ! They can test very new products (such as CDs, DVDs) or they are invited to concerts etc.
And in a way they are making advertising on their blog.

But that kind of advertising is very well seen by the audience. Indeed the people who surf on the internet, don't consider those opinions as advertising. Thoses sentences look like recommendations.

So let's blog !

Wednesday, December 06, 2006

KILLER APP


Don't be afraid , this book is not dangerous !
In fact this is a book about marketing principles for the internet. If you want to build a businness on the web : you should read that book. Like a BIBLE, this text presents twelve principles :
1. Outsource to the customer
2. Cannibalize your markets
3. Treat each customer as a market segment of one
4. Create communities of value
5. Replace rude interfaces with learning interfaces
6. Ensure continuity for the customer
7. Give away as much information as possible
8. Structure every transaction as a joint venture
9. Treat your assets as liabities
10. Destroy your value
11. Manage innovation as a portfolio of options
12. Hire the children

I explained (with my friends, on our wiki) those principles. But I can give you examples to illustrate those statements :
1. Let customers work for you (let them write the content of your website, for example)
2. Put on your website all the informations who sell in the "real life"
3. Let customers personalize your products
4. Use web 2.0 to create a community aound your company
5. Make funny and helpful interfaces
6. Be the same (always) !
7. Don't be afraid to give a lot on your website
8. Work with other companies (why not mashing up ?)
9. Innovate (use your brain !)
10. Destroy old businness models
11. Manage innovations in a global way
12. Kids are your target, work with them

My podcasts


I invited you to go to my wiki page, called killerapp (I should write a post about it, I will !), but I think that it is easier to put my podcasts (made with the great Myrtille) on my own blog.
In order to show you how we can have fun with serious topics !
It was indeed very funny to do.

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